Featured In...
Featured In...
Interview | May 7, 2025
Spotlight New England: Celebrating RI Small Business Week with Amy Larson, owner of Matriarch Boutique
"In celebration of Small Business Week in Rhode Island, Larson joined hosts Ashley Erling and Audrey McClelland to showcase her store that sells women-created clothing. She also runs a food blog, Overseasoned, where she highlights woman-owned businesses."
Article | December 3, 2024
Boston Globe: Rhode Island-Made Gifts for Food Lovers, Home Cooks, and Holiday Hosts
"[Amy Larson's] flagship store, called Matriarch on Thames Street, carries products from women-owned businesses, including her Overseasoned products. The culinary-themed tees and sweatshirts would make a perfect gift for the feminist foodie in your life, with other slogans such as 'shuck the patriarchy,' designed with oysters, and 'root for women,' featuring root vegetables."
Article | April 30, 2024
Yankee Magazine: 2024 Summer Weekend in Newport, Rhode Island | Travel Guide
"Whether it’s 'Cabernet and Equal Pay' or 'Hot Girls Eat Bread,' you might as well sport an attitude when you need to toss a crewneck sweater over your outfit. This flagship brick-and-mortar store from Overseasoned has a feminist bent, but there’s plenty here for anyone who likes to cook. Or who’s raising young girls to be Ruth Bader Ginsburg–level strong and ambitious."
Article | September 6, 2023
Both her brand, Overseasoned, and now her Newport store, Matriarch, have gone beyond slogans to offering 99% of merchandise by woman-owned businesses: cards, candles, crafts, cookbooks, jewelry and food items. And she has many more tag-lined products—two big sellers are 'Hot Girls Eat Pasta' and 'Hot Girls Eat Bread.'"
Article | May 31, 2023
Rhode Island Monthly: Find Foodie Gifts with a Side of Feminism at Matriarch
"Along with Overseasoned designs, customers will find products from other Rhode Island- and Massachusetts-based makers....Larson says she wants it to be a store where both visitors and locals can stop in for a quick gift and unique, handmade items.
The selection includes special emphasis on products made by women, people of color, LGBTQ+ makers and other marginalized voices."
Podcast | June 27, 2021
The Counter Chronicles: Amy Larson -- Founder and Entrepreneur of Overseasoned
"Amy has created a line of apparel and kitchen accessories that fuses feminism with the culinary world....If you're thinking about starting a business or are just interested to hear how a young entrepreneur funded her business, Amy has some great advice to impart for future entrepreneurs."
Retailer
Shop our favorite t-shirts, crewnecks, tote bags, and more from Overseasoned on Free People!
Article | May 9, 2025
What’s Up Newport: It Takes a Matriarchal Village to Make a Shop Feel Like a Home
“Matriarch opened at 468 Thames Street in May 2023 and has quickly become a vibrant hub of all things fabulous, fun and female! Founded by Amy Larson, a proud feminist, the shop is a tribute to all the women in her life who have inspired her – hence the shop’s name.
“‘At Matriarch, we are building a community that goes beyond just a shopping experience,’ Larson says. ‘Our calendar is full of creative events. We want people to come in not just to shop, but to connect, learn, make friends, and give back to causes we care about.’”
Interview | March 3, 2025
The Rhode Show: Celebrating International Women's Day at "Matriarch" in Newport
"Matriarch focuses on female creators and women-owned businesses while paying tribute to strong and remarkable women. Owner, Amy Larson, joins The Rhode Show to share all the details!"
Podcast | June 10, 2024
Retail For The Rest of Us: Prioritizing Your Passions + Going All-In with Amy Larson of Overseasoned
"Meet Amy Larson, the founder + designer at Overseasoned -- who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream For Reproductive Justice.
Our chat covers: how Amy combined her love of food + feminism to start the company; the importance of following your curiosity; how to know it's time to go from side-hustle to all-in; the value of showing up + embracing failure; how to hire support + delegate; The E-Myth Revisited; the process of opening a brick + mortar store; surrendering to the chaos of small business; and Radical Optimism."
Podcast | April 4, 2024
Girl Gang Craft The Podcast, Episode 78: Foodie Feminism and Opening a Flagship with Amy Larson
"In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable feminist forward business."
Edible Rhody: Well-Seasoned with Food Puns and Feminism
Article | July 27, 2023
The New York Times: 36 Hours in Newport, Rhode Island
"Newport is as much for art lovers as for thalassophiles: Newcomers like CUSP Gallery and the Matriarch store are keeping the community’s creative soul afloat..."
As seen on Free People
Article | February 27, 2023
Hey Rhody: Influencer: Amy Larson of Overseasoned
"I think all of these designs respond to a societal frustration in my customers and that's why they resonate so well. Like, the people who are loving the Hot Girls Eat Bread line are sick of diet culture and a male-dominated society telling women how they should look, dress, and eat. And then the Shuck the Patriarchy collection speaks to a special demographic of people (many of whom are in New England) who love oysters and hate the patriarchy."
Magazine | November 2019
Cherry Bombe Magazine, Issue No. 14
In her own words, Overseasoned is 'a culinary brand that celebrates women and food through storytelling, recipes, and a collection of bold goods that flavor the resistance movement.' Inspired by the likes of Priya Krishna (for her creative, cookable recipes) and the rage baking of Becca Rea- Holloway (AKA @thesweetfeminist on Instagram), Amy says the Overseasoned brand is a way of reclaiming the notion that women are 'too much.'”
