Amy Larson is the owner of Matriarch, as well as the founder of Overseasoned, a culinary retail brand. Her businesses represent her combined passion for food and intersectional feminism. She has been designing and selling apparel and kitchen accessories through her Overseasoned brand since 2017. Merchandise with signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Justice both empower and give back to the community through nonprofit contributions. They are cult favorites in the foodie world and have been worn by celebrity chefs and home cooks alike!

Amy opened Matriarch in May 2023 as the flagship brick and mortar store for Overseasoned. In addition to her own Overseasoned products, she also sells jewelry, accessories, art, books and uniquely fun gifts made primarily by woman-owned businesses at Matriarch. The shop is also a space for community and creativity, hosting workshops like crafting classes and wellness events.